Olympic logos by delphine hirasuna august 3, 2012 september 4, 2014 for those of us who have been glued to the television all week watching the london 2012 olympics, heres a little quiz to do during commercial breaks. I have incorporated aspects of london that the original does not. London organising committee of the olympic games and. Following three consecutive unsuccessful uk bids to host summer olympic games, the decision was made to bid with london, given the clear indication that it was the only uk city that had a chance of being sele. The first event, the group stage in womens football, began on 25 july at the millennium stadium in cardiff, followed by the opening ceremony on 27 july. Unveiled in 2007 to a lessthanenthusiastic reception with some commentators memorably suggesting that it resembled lisa simpson engaged in a sex act, the identity has, for the last five years, been rolling out on touchpoints across the country on more than 250 000 individual designs.
Follow the link on the right to see a second gallery of logos. The official commemorative book knight, tom, ruscoe, sybil, kbe, sebastian coe on. Most youngsters hate london 2012 logo media the guardian. Unveiled in 2007 to a lessthanenthusiastic reception with some commentators memorably suggesting that it resembled lisa simpson engaged in a sex act, the identity has, for the last five years, been rolling out on. Last week, i visited my friend in south korea and i couldnt help but notice pyeongchang 2018 symbols all over the place. Jun 04, 2007 bbc news website readers have been sending in their alternative london 2012 logos. Jun 04, 2007 london s 2012 olympic logo revealed the dramatic new logo for the 2012 olympics was unveiled today in a series of very bright shades of pink, blue, green and orange as a modern take on the. The london 2012 olympic logo, were the critics wrong. In april 2012 the decision was reaffirmed, when the court found a. Up to 180,000 spectators a day entered the park to enjoy the games, making it the principal focus of olympic activity. Aug 03, 2012 the london olympic committee, however, stuck to the original design and built a complete brand around it using the 2012 font nearly everywhere in the olympic park, including the running track. In just a week, the 2012 summer olympic games kick off in london and there is no better way to prep for the games of the xxx olympiad than with some light reading on the grand event and its past and present allstar athletes. Book this book does not require a rating on the projects quality scale. Is this tokyo 2020 logo better than the official design.
According to modern olympic tradition, the host country for the games is responsible for creating an emblem to be. Jul 20, 2012 with the queens diamond jubilee a roaring success, the london 2012 festival in full swing and the london 2012 olympic games about to start this has shaped up to be a summer like no other. This made me look into the history of olympic logos. Everyday low prices and free delivery on eligible orders. This time last year we were about to embark on the delivery of the london 2012 games, and. Unofficial 2020 tokyo olympic game emblem 2020 olympics. Checkered pattern by artist tokolo chosen as logo for 2020 tokyo olympics. London 2012 brands of the world download vector logos. The london 2012 games were centred around the olympic park in east london, which is the site of a number of new sports venues. Are londons 2012 logos the worst in olympic history. London firm hopkins architects have completed the velodrome, the first of the five permanent venues on the olympic park. In my book, the olympics top the list of the most inspiring, captivating events to ever happen. London 2012 olympic games olympic photos the 2012 logo your designs the 2012 logo your designs wes reynolds.
According to modern olympic tradition, the host country for the games is responsible for creating an emblem to be used on promotional. This book is within the scope of wikiproject london, a collaborative effort to improve the coverage of london on wikipedia. The international inspiration programme is the first ever international legacy initiative ever linked to an olympic and paralympic games. My ideal logo would feature big ben, river thames, st pauls and the olympic flame. The official commemorative book first edition first impression by tom knight, sybil ruscoe, sebastian coe kbe isbn. Bbc london 2012 olympic games the 2012 logo your designs. With the olympics about two weeks away, consider this a final youcantunseeit reminder that the 2012 london olympics logo looks like lisa simpson performing oral sex. The london 2012 logo was designed by the worldrenowned brand consulting firm wolff olins. Its not as bad as some of the others on this list oh, that monsat logo, but its still exceptionally unforgettable. See more ideas about olympics, olympic logo and olympic games.
Paralympians featured in london 2012 photo exhibition. London 2012 design icons the olympic mascots when olympics mascots wenlock and mandeville, designed by ad agency iris, were unveiled in 2010, its perhaps no surprise there was a fair bit of criticism aimed at the shiny, monocular pair. Part of the problem is that the logo comes with too much hyperbole, rhetoric. London 2012 design icons the olympic logo the london 2012 olympics identity has had an interesting existence so far. The organisers of the 2012 olympic games in london have unveiled their new logo, created by wolff olins.
Jul 23, 2012 outside of the olympic rings i cant remember much of the past logos and certainly none of them have stuck in my head like this one. Edgy symbol of digital age or artistic flop london unveils olympic. London 2012 olympic games the official book press association sport, coe, sebastian on. Bbc news in pictures your alternative olympic logos. The reverse features an abstract design with the 2012 games emblem at its centre as a metaphor for the modern city. Jun 04, 2010 the logo for the london 2012 summer olympic games was first unveiled on the 4th june 2007 to much criticism from the media, design community and public in general. London 2012 design icons the olympic logo design week.
Three days after the launch of the logo for the 2012 london olympics. The logo for the london 2012 summer olympic games was first unveiled on the 4th june 2007 to much criticism from the media, design community and public in general. London 2012 olympic games olympic photos the 2012 logo your designs. Currently over 10,000 on display for your viewing pleasure. London 2012 was the successful bid to host the 2012 summer olympics, held in london with most events taking place in stratford in the borough of newham. A virtual museum of sports logos, uniforms and historical items. For these games, the figure of victory is accompanied by the specific inscription. London firm hopkins architects have completed the velodrome, the first of the five permanent venues on the olympic park for the london 2012 olympic games. Now exactly three years on, enough time has passed for the logo and brand to become established, so i think its a good time to ask were the critics wrong.
Whether you adore or despise the london 2012 logo and brand my first thought was somebody dropped it, and it broke. The british olympic association had been working on the bid since 1997, and presented its report to government ministers in december 2000. Design firm wolff olins was chosen over 6 years ago to create the 2012 london olympic games logo. Jan 19, 2018 last week, i visited my friend in south korea and i couldnt help but notice pyeongchang 2018 symbols all over the place.
The 2012 summer olympics, formally the games of the xxx olympiad and commonly known as london 2012, was an international multisport event that was held from 27 july to 12 august 2012 in london, united kingdom. Several athletes were allowed to compete at the 2012 summer olympics as a result of the ruling, including defending olympic champion lashawn merritt and jessica hardy a 2012 olympic gold medalist. The legacy from the london 2012 olympic and paralympic games. Logos are familiar to most people and in many instances held in contempt with fair reason. Jul 25, 2012 olympic games 2012 london 2012 olympics. The best athletes of the world met on 27 july 2012 for the opening ceremony of the london 2012 olympic games.
On july 9th, the building centre will debut we made 2012, an exhibition that looks back at the venues, landscape and legacy that made up the london 2012 olympic games and the individuals and. Design blog has an interesting interview with two executives from wolff. Oct 19, 2012 buy london 2012 olympic and paralympic games. The 2012 summer olympics, more commonly as london 2012, was a major international sports event that took place in london, england from 27 july to 12 august 2012.
Instead london 2012s visual designers have created an impression of an olympics afraid to. Bbc sport photo galleries your london 2012 olympic logos. London organising committee of the olympic games and paralympic games limited 2. London organising committee of the olympic games and paralympic games limited 2 xxx olympic games ok. Olympics logos all tend to be drab, but when the 2012 olympic games logo came out, the internet instantly erupted in controversy. I wont forget it any time soon and i think that kind of makes it a success. His royal highness prince edward the earl of wessex was present to witness a spectacular show that illustrated the four seasons. The length and format of the exhibition sumo tournament is expected to differ significantly. On the obverse, the traditional goddess of victory flies into the panathinaikos stadium bringing victory to the best athlete. There have also been a fair few negative responses, which im more than willing to. I put three bridges because 2012 would be londons third olympics. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks. It was conceived from a promise to reach young people all around the world and connect them to the inspirational power of the games so they are inspired to choose sport, made by lord coe in singapore in 2005 as part of the uks bid to host in london.
London 2012 will be everyones games, everyones 2012. Is it fair to show you things you are really really disgusted to, and say you must like it. Discover book depositorys huge selection of olympic games books online. By delphine hirasuna august 3, 2012 september 4, 2014. It was unveiled on 4 june 2007 and received much criticism from the media and fans. The games, britains olympic and paralympic journey to london 2012 and a dvd, london 2012 olympic games. The complete london 2012 opening ceremony london 2012. Theres some beautiful graphic design on exhibit in these 45 olympic games logos, but most of them make you go wtf. The exhibition highlights the work of international inspiration, a unique partnership between unicef, the british council and uk sport, to realize london 2012s legacy promise to enrich the lives of 12 million children in 20 countries in time for this years olympic and paralympic games, a doublefeat the programme achieved in february this. London organising committee of the olympic games and paralympic games limited t archery ok. With the queens diamond jubilee a roaring success, the london 2012 festival in full swing and the london 2012 olympic games about to start this has shaped up. The london 2012 paralympics closing ceremony was a spectacular affair with coldplay, jayz and rihanna playing to a capacity crowd. The official report published by the locog consists of a single set of two commemorative books published by wiley the official commemorative book. A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance.
Bbc news website readers have been sending in their alternative london 2012 logos. In just a week, the 2012 summer olympic games kick off in london and there is no better way to prep for the games of. Stephen bayley, founder of the design museum, described it as feeble. That tokyo olympics graphic going around isnt an official logo but these ones are, and. The 2012 olympic games are fully underway and amongst the buzz of gold medals, world records, and outstanding athleticism is the.
Published in the book welcome to pyongyang by charlie crane. When it was revealed in 2007, a petition circulated great britain that was signed by over 48,000 citizens to have the. View images of the olympic park and the branding that has so many people in london and around the world talking. Concerns and controversies at the 2012 summer olympics. Apr 25, 2012 are londons 2012 logos the worst in olympic history. For those of us who have been glued to the television all week watching the london 2012 olympics, heres a little quiz to do during commercial breaks. From the logo and typeface you instantly know what it is, its london 2012 or lisa simpson. London 2012 design icons the olympic mascots design week. Instead london 2012s visual designers have created an impression of an olympics afraid to look too sleek or clever. Summary of the bid preparation english and french candidature file. The 2020 summer olympics officially the games of the xxxii olympiad and commonly known. According to modern olympic tradition, the host country for the games is responsible for creating an emblem to be used on. Perhaps in some instances just for just being a logo.1241 1140 617 1253 1187 1550 1000 1545 1242 358 184 1605 3 1569 597 1600 1049 443 1287 835 393 201 581 761 809 1283 1388 1462 1369 635 1200 1271 1563 901 1562 983 1399 927 809 967 688 327 899 357 1458 75 230